Even with the advantage of email and social media marketing, there is still an irreplaceable quality to putting something tangible into a potential client's hands.
For example, a friend of mine recently attended a job fair where having a table littered with informational brochures and business cards is par for the course. But one company had a completely empty table. When my friend asked for more information about the organization, he was told that they had "gone green" and all their information was only available online. The rep at the table would not even accept my friend's paper resume!
You may not plan on representing your organization at a job fair, but you can rest assured that the next time you rent a booth at a convention or expo you had better have quality print material to hand out. Just as my friend did not bother to research that company online when he got home, your potential customers and clients (or applicants) will dig through their goody bag after the event and be drawn to the pamphlets with the best messaging.
It doesn't matter if you are setting brochures out on your front desk, sending mailers to all residents in your zip code, or taking some informational pamphlets on your next sales call, they absolutely need to be well written. I would love to help you make the most of the limited print space available to you and make sure you're answering all of your readers' questions in an efficient and understandable way.
Note: At this time, the extent of my services includes only the creation and editing of written copy. I do not provide graphic design services or consultation.
No comments:
Post a Comment