Press Releases

Perhaps the most shocking thing I encountered while working for a non-daily newspaper was the press releases that would come into the editorial office. A press release is, at its heart, a sales pitch to your local media outlets to run a story on your organization, product or event. Some press releases were excessively long at three or more pages. Most editorial departments move at the speed of light and lack the time to read a book from every person who wants media coverage. Others gave only a Spartan description of the thing being advertised, far too little to excite any interest from the editorial staff. All too often, press releases were just poorly written. The bad grammar and lack of a readable voice led to confusion over what exactly the author wanted us to cover, and we usually looked to more coherent and appealing press releases.

Let me help you make sure the copy you send to your local print, radio and television outlets is understandable and compelling. You're excited to tell the media and their audience about you, right? I will make sure that excitement is reflected in your press release.